CX TALK: Data vs Behaviour – How Data Can Help You Develop a Customer-Centric Strategy

Contributor:Zarina de Ruiter
Posted: 06/16/2016


Mariana Machado is the Customer Behaviour Director at Accor Hotel Group. In this presentation from the CX Excellence World summit in Paris, she discusses the importance of knowing your customer as a person and linking your customer data to really get to know their personal behaviour. She also talks about the challenges they faced on this journey at Accor Hotel Group, and how they managed to overcome them.

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Contributor: Zarina de Ruiter