Customer Data, Insights & Analytics
Customer data, insights, and analytics are essential components of a successful customer experience (CX) strategy in today's digital landscape. By leveraging customer data effectively, businesses can gain valuable insights into consumer behavior, preferences and trends.
This data-driven approach enables businesses to personalize interactions, anticipate customer needs, and deliver tailored experiences that resonate with their target audience. Advanced analytics tools such as predictive modeling and customer segmentation empower businesses to make informed decisions and optimize CX strategies for maximum impact.
The key to leveraging customer data for CX improvement lies in gathering and analyzing information from various touchpoints, including website interactions, social media engagements, purchase history and customer feedback. By consolidating and analyzing this data, businesses can identify patterns, trends, and pain points that directly impact the customer journey. Get to grips with the foundations of customer data and analytics with our content below.
CX Network also has a number of ultimates guides related to customer data, insights and analytics, including: The CX Network guide to customer data, insights and analytics, The data science guide for customer experience and The predictive CX guide.
How Ericsson supercharged their NPS score
June 03 by Amelia Brand
Ericsson’s Jason Bloomfield on transforming their NPS score, closing the feedback gap and rethinking UX in an AI-driven world
Customer data compromised in M&S cyber attack
May 22 by Amelia Brand
M&S cyber attack exposes customer data, raising trust and privacy concerns
Customer data platforms: The future of CX management
April 02 by CX Network
Learn about customer data platforms and the future of customer experience in this report on case studies
Shared vocabulary: Indeed’s strategy for customer data-driven collaboration
April 01 by Amelia Brand
Learn how Indeed’s shared vocabulary helps teams align on customer data and improve collaboration
Using data to strike a balance between company and customer needs
March 03 by Melanie Mingas
How Coles used passive VoC and checkout technology to prove front-facing cameras on checkouts were negatively impacting CX, but not reducing theft
Navigating the shift in CX: Building a long-term, sustainable CX practice
February 25 by CX Network
How to create resilient, scalable systems by integrating people, processes and technology for long-term CX success
How Chelsea Football Club uses a CDP to personalize the fan experience
February 17 by CX Network
Chelsea fans to receive personalized updates on matches and ticket availability, and tailored web and app experiences
The challenge this Data Protection Day: Can banks protect both data and CX?
January 28 by James Doherty
As financial fraud becomes increasingly sophisticated, balancing security with seamless digital experiences is an escalating challenge
Air France-KLM builds new data architecture to tailor travel experiences
December 09 by CX Network
The airline’s new data architecture facilitates multimodal capabilities, a flexible multicloud approach and ultra-low latency to support CX
From basics to brilliance: Your comprehensive guide to CDPs
December 02 by CX Network
A 60-minute-deep dive that will arm you with the knowledge and skills to unlock the full potential of CDPs for your organization.
The data science guide for customer experience
September 24 by CX Network
How data science is helping CX to drive intuitive personalized customer experiences
The CX Network guide to customer data, insights and analytics
April 03 by CX Network
Where to find the most valuable data, how to analyze it and the insights it can uncover
