CX Network Guides
CX Network Guides is a library of essential information on key CX technologies, developments and terms, which explores the established and emerging topics in customer experience (CX). Here you'll find comprehensive guides that delve into all the most important aspects of CX, designed to help businesses and professionals enhance customer satisfaction, loyalty and overall customer success.
A guide to measuring the ROI on AI-powered CX
CX leaders from Orpi, LG Electronics, CXPA Finland, Afinity, Evri, Lumexa, Aldo Group, Five9 and others explain how to measure the returns on your top tech investments
CX Network guide to working with CX vendors
From the current landscape to the top questions to ask before you buy, this guide is a comprehensive tool written to help you navigate the complex CX vendor market
The CX Network guide to agentic commerce
Find out how the new generation of AI-powered shopping features are re-writing the rules of customer journeys and brand visibility
The contact center guide
We take a look at the importance of contact centers for enhancing customer loyalty, and the people and technologies that underpin them.
The CX Network guide to GEO and AEO
AI-first customer journeys do not obey the rules of SEO. Instead, brands need to understand AEO and GEO
The CX Network guide to customer engagement
A detailed and comprehensive guide to understanding customer engagement in an increasingly noisy landscape
The predictive CX guide
We explore the tools and methods behind predictive CX and how to use predictive analytics to improve customer experiences
The complete guide to generative AI for customer experience
CX Network’s guide to generative AI, how it benefits CX and how to implement it
What is agentic AI? A CX Network guide
Discover the ways agentic AI is already impacting CX
The CX Network guide to customer data, insights and analytics
Where to find the most valuable data, how to analyze it and the insights it can uncover
Build vs buy: should you build or buy AI for CX?
Should you build or buy AI for CX? A neutral guide to the decision, the risks and the latest data
The ethical AI guide for customer experience
A guide to ensure your use of AI is responsible and fair
