The Key to Effective Customer Journey Mapping
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Stine Ringvig Marsal is the Service Excellence Director at Copenhagen Airports. At the recent CX Excellence World conference in Paris she spoke to CX Network about:
- Not only listening to the VOC but also to the VOE (the voice of the employee)
- The key to effective customer journey mapping
- How to build a true customer-centric organizational culture
For more from CX Excellence World, also have a look at:
- CX TALK: Outsourcing Your Customer Experience and Service Functions: A Good or Bad Idea?
- CX TALK: C-Level Debate – Winning Approval and Obtaining Investment to Drive Customer Experience Programmes Foreward
- CX TALK: How Lego Builds a Bridge Between Digital and Play for a Unified Customer Experience
- CX TALK: How Digital-Only Brand TourRadar Boosts Conversions Through Customer Reviews and Ratings
- CX TALK: How the Customer Service Director of Euroloan Group is Building Customer Experience Excellence
- CX TALK: How Vodafone is Anticipating, Predicting and Delivering Customer Experience Excellence
- CX TALK: How Nordea Turn Their Customer Data Into Actionable Insights
- Top 5 Takeaways From CX Excellence World: Data, Insight and Personalisation
Stine Ringvig Marsal is the Service Excellence Director at Copenhagen Airports. At the recent CX Excellence World conference in Paris she spoke to CX Network about:
- Not only listening to the VOC but also to the VOE (the voice of the employee)
- The key to effective customer journey mapping
- How to build a true customer-centric organizational culture
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