Customer Loyalty
Customer loyalty is a crucial aspect of business success, representing the degree to which customers consistently choose a particular brand over its competitors.
Building strong customer loyalty requires businesses to focus on delivering exceptional experiences that exceed expectations. This includes providing personalized interactions, efficient customer service, and high-quality products or services.
To enhance customer loyalty, businesses can implement various strategies such as loyalty programs, exclusive offers, and personalized communications. Loyalty programs, including reward points or discounts for repeat purchases, incentivize customers to continue engaging with a brand. Additionally, offering exclusive perks or early access to new products/services can strengthen the bond between a brand and its loyal customers.
Explore best practice strategies that drive repeat business and revenue via the resources linked below and our ultimate guides What is customer loyalty? The CX Network Guide and How an emotional connection drives customer loyalty.
Consumer confidence cracks
March 21 by Francesca Di Meglio
Get the latest update on eggs, Trump's tariff war price hikes and consumer confidence, so CX can respond
Speaking your customers’ ‘love language’: 5 ways to woo them this Valentine’s Day
February 13 by Sam Richardson
Twilio’s Sam Richardson explains how five customer ‘love languages’ can play a unique role in strengthening engagement
A ‘cut and paste’ mindset: The ultimate no-no for customer engagement
January 13 by Sam Richardson
Email overload and generic responses are putting customers off. Twilio’s Sam Richardson explains how to master customer engagement in 2025
10 things to know about measuring and improving CX for brand growth
December 15 by Amelia Brand
Learn how to measure and improve CX to create lasting memories and boost brand growth
What is customer loyalty? The CX Network Guide
September 14 by CX Network
The definition of customer loyalty, the figures that show why it is important and how brands can retain loyal customers
How a customer loyalty partnership with Mcdonald’s MONOPOLY resulted in a surge in customer engagement
November 06 by Amelia Brand
How customer loyalty rewards foster deeper customer connections
Brands need to win their customers’ share of heart
October 23 by Elliott Clayton
Brands need to see loyalty as an experience, not just a program. Epsilon’s Elliot Clayton explains how
How to grow your customer base in 2024
August 05 by Nick Glimsdahl
Nick Glimsdahl shares the value-first strategies that can help you shift from customer acquisition to sustainable growth and loyal communities
Inspiring customer loyalty with a great customer experience
July 08 by Annette Franz
Annette Franz shares four tips for ensuring customer experience drives customer loyalty
4 things to know from All Access: Customer Loyalty & Retention
July 04 by Chloe Chappell
Four insights on customer loyalty from our speakers at All Access: Customer Loyalty & Retention
Customer loyalty and retention: 5 insights from our Global State research
June 19 by CX Network
Find out how important customer loyalty and retention are to practitioners in 2024, where they’re investing to nurture it and the role that technology is playing
The rise of the multi-brand loyalty program in the APAC region
April 30 by Jerome Smail
Forget the single brand loyalty program – the future of loyalty is about understanding and supporting customers’ lifestyles
