How Lego builds a unified customer experience

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Marko Hein is a CX Network Advisory Board Member and the Senior Director Digital Solutions at LEGO Systems A/S.


At the recent CX Excellence World conference, we caught up with Marko for a quick-fire interview about the digital customer experience and the challenge of the rapid technology change we see today.


Marko Hein is a CX Network Advisory Board Member and the Senior Director Digital Solutions at LEGO Systems A/S.


At the recent CX Excellence World conference, we caught up with Marko for a quick-fire interview about the digital customer experience and the challenge of the rapid technology change we see today.


Upcoming Events

Enterprise CMO

February 11 - 13, 2018

Sheraton Los Angeles San Gabriel, San Gabriel, CA

Enterprise CMO

9th Annual Channel Management Summit

September 26 - 28, 2016

DoubleTree by Hilton Los Angeles Downtown, Los Angeles, CA

9th Annual Channel Management Summit

Customer Experience Exchange for Financial Services, EU

13 - 14 September, 2016

Marriott Heathrow, London, United Kingdom

Customer Experience Exchange for Financial Services, EU

Customer Value Management: Telecoms

4 - 5 October, 2016

Golden Tulip Berlin - Hotel Hamburg, Berlin, Germany

Customer Value Management: Telecoms

Customer Experience Exchange for Telecoms

25 - 26 April, 2018

Marriott Heathrow, London, United Kingdom

Customer Experience Exchange for Telecoms

Latest Webinars

New KPIs for a new era: How AI is reshaping CX

2025-10-22

02:00 PM - 03:00 PM EST

Discover how Agentic AI and GenAI are reshaping B2B Customer service metrics and which KPIs your tea...

Rewriting the Rules of CX with AI Agents and Customer Experience Automation

2025-10-22

11:00 AM - 12:00 PM SGT

This CX Talk will discuss unlocking Efficiency with automation and AI orchestration.

CX Talks: AI Human Synergy in Customer Service

2025-10-09

11:00 AM - 12:00 PM BST

Join Sprinklr for this real world case study and a demo of AI in play