Customer Experience
Customer experience (CX) is the cornerstone of any successful business strategy, encompassing every interaction a customer has with a brand. A positive customer experience is vital for fostering customer loyalty, driving repeat business, and generating positive word-of-mouth referrals.
Businesses that prioritize CX focus on understanding customer needs and preferences to deliver personalized and seamless interactions across all touchpoints. By investing in CX initiatives, businesses can differentiate themselves in competitive markets and build strong relationships with their customer base.
In today's digital age, customer experience extends beyond individual transactions to encompass the entire customer journey. From initial awareness and consideration stages to post-purchase support and follow-up, each interaction contributes to shaping the overall perception of a brand. Learn about all the latest developments in customer experience design and management with the resources below and our ultimate guides: What is CX?, The customer-centric strategy guide, The Net Promoter Score (NPS) guide , The CX Network guide to journey mapping, management and orchestration and Proving ROI in CX: A step-by-step guide for practitioners.
Rethinking CX for Brand Growth
February 11 by CX Network
Discover what Kantar's ExperienceEvaluator studies revealed about CX and brand growth
How CX Network Helped the World’s Biggest Cloud Provider Reach a New, Untapped Audience
February 05 by CX Network
New, untapped audience for a leading vendor through CX Network partnership
CX Network partners with a leading translation platform to show conversational AI to 500+ registrants
February 05 by CX Network
CX Network partners with a leading translation platform to show conversational AI to 500+ registrants
Cyara and CX Network showcase future-proofing CX to 1,000+ registrants
February 05 by CX Network
Cyara and CX Network showcase future-proofing CX to 1,000+ registrants
NICE and CX Network partner to create a report like no other and show how to unite digital CX solutions.
February 05 by CX Network
NICE and CX Network partner to create a report like no other
There’s no point in great CX if it doesn’t create revenue
February 05 by Claire Cunningham
Claire Cunningham explains why experience is the mechanism through which growth and revenue are achieved – and why viewing it as anything else is just noise
The 2025 business leaders CX report
February 04 by CX Network
Discover how to deliver more connection, more intelligence, and more impact in CX
101 practical principles from behavioral science
January 28 by Melanie Mingas
Mark Levy explains why consumer psychology matters to CX and what practitioners need to know
How Simon Clarke tells the story in CX
January 15 by Melanie Mingas
Simon Clarke explains how he leverages a passion for design-based problem solving to deliver better CX for Suncorp Bank’s digital customers
What we learned at All Access: Future of CX
January 09 by Chloe Chappell
Senior event producer Chloe Chappell rounds up key takeaways on AI agents, new service models, the barriers to AI adoption, and pe
The customer-centric strategy guide
October 01 by CX Network
Insights and strategies for implementing a customer-centric approach
A customer experience guide to chatbots
August 17 by CX Network
Discover why chatbots are crucial to business efficiency and customer satisfaction
