159 results
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Contributor: Zarina de Ruiter
Posted: 07/17/2017
Market report: Digital marketing trends 2017
It’s been a year since CX Network’s last Digital Marketing Trends report and much has changed in the industry. Content marketing has gathered even more traction through the arrival of new formats and (social) channels; including the increasing importance of live video and partnering with influencers. Additionally, mass-market technology – led by Po Full Content »
Contributor: Zarina de Ruiter
Posted: 06/29/2017
Digital marketing trends 2017: A snapshot
It’s been a year since our last Digital Marketing Trends report and plenty has changed within the industry. Content marketing has gathered more traction through the arrival of new formats and social channels, including the rising importance of live-streams and micro influencer partnerships. And technological advancements have made buzzwords such a Full Content »
Posted: 06/20/2017
Infographic: Six ways retailers can grow sales through digital customer journeys
The latest digital technology can help create additional opportunities to increase sales and improve the customer experience. However, integrating tech into your bricks and mortar experience is complex. How do you ensure you are successful? Download the below infographic to find out. Full Content »
Posted: 06/14/2017
The customer experience retail checklist
Are you providing your customers with the right digital experiences, in-store and online? Retail is evolving and digital is the thread that ties together the customer experience. Customers expect your website, mobile apps and in-store experiences to be integrated. They expect store inventory to be available online. They expect promotions in your Full Content »
Posted: 06/06/2017
5 digital mistakes retailers continue to make
Digital-enabled experiences will soon be the primary growth driver for retailers, and you need to make sure you capitalise on the opportunities by avoiding these common mistakes In the words of venture capitalist Mark Andreessen, software is eating the world. Digital interactions are becoming the norm in every industry, and retail is no exception. Full Content »
Contributor: Zarina de Ruiter
Posted: 05/31/2017
Case study: PepsiCo Europe’s digital transformation journey
In just four years, PepsiCo underwent huge internal changes to become more digitally focused, the Senior Director Digital takes us on their transformative journey At the recent Millennial 20/20 summit at the Old Truman Brewery in London, the focus was unsurprisingly on all things digital. After all, millennials are often referred to as the first t Full Content »
Contributor: Zarina de Ruiter
Posted: 05/08/2017
IBM Interview: How CX Leaders Can Drive a Successful Digital Transformation
CX Network interviewed Drew Crisp, Digital Leader, Communications Sector, IBM iX, about the rising focus of digital transformation within organisations – and how it’s affecting customer experience strategies in particular. In this interview Drew discusses:How leaders today can make their CX a competitive differentiator through a digital focusWhy d Full Content »
Posted: 04/13/2017
Digital Transformation Insights From Philips
Vijay Solanki is the Senior Director – Digital Innovation at Philips. In his presentation at the Digital Marketing Exchange he spoke about: 1) Digital innovation: what it is, why it’s important, why you need to do it, and why you need to do more of it 2) Digital transformation: for any element of digital to happens, especially in traditional compan Full Content »
Posted: 03/23/2017
BBVA Compass Customer Interactions
Kristin Julbert is the Director Client Experience at BBVA Compass. In an interview at the Customer Experience Exchange for Financial Services: US, she spoke about:The challenges of measuring and improving the quality of customer interactionsThe elements of a great metrics strategy to turn insights into actionThe role of digital in a consumer-driven Full Content »
Posted: 03/07/2017
CX TALK: How the Latest Digital Developments Will Shape the Future of Marketing
At the Digital Marketing Exchange in London, Lucien van de Hoeven, Executive Vice President, EMEA at MarketShare, hosted an insightful interactive panel discussion on the latest digital trends and developments and how these will shape the future of marketing. Panelists include:Kristof Fahy, Chief Marketing Officer, Telegraph Media GroupSimon Hall, Full Content »
Posted: 01/19/2017
Nordic Choice Hotels Digital Retention Strategy
Theresa Mattison is the Head of Ecommerce at Nordic Choice Hotels. In an interview at the CX Exchange Europe, she spoke about:Attracting and retaining customers through digital channelsThe implementation of a digital strategy to become stronger in retentionHow executives can build a case study for a digital strategyBuilding an emotional connection Full Content »
159 results
of 15