CX TALK: C-Level Debate – Winning Approval and Obtaining Investment to Drive Customer Experience Programmes Forward

Contributor:Zarina de Ruiter
Posted: 05/17/2016


Our recent Global State of Customer Experience 2016 report found that gaining senior-management buy-in is one of the biggest challenges facing customer experience leaders today.


At CX Excellence World, moderator Donna Peeples, CEO of Motivated, Inc. discussed this topic with a C-suite panel consisting of leaders from different industries. They reveal how to get the boss to say ‘yes’ to win approval and obtain investment for customer experience programmes.

The panel consists of:

  • Phil Pavitt, Global CIO, Specsavers
  • Anne Sogaard Melchiorsen, Deputy COO Wealth Management, Danske Bank
  • Christopher David, CTO Digital Customer Experience & SVP Software, Schneider Electric
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Contributor: Zarina de Ruiter