Cbus Super Fund's digital transformation with Anypoint
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Back in 2018, Cbus, one of Australia’s largest superannuation funds with over 750,000 members, launched a digital transformation initiative to upgrade stale digital customer experiences, achieve a 360° view of their customers across the channels and glean actionable insights from their data.
Watch the clip to access the methods and cloud based tools Cbus used to achieve higher conversion and traffic rates and better customer effort scores.
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