How Bolt increased its driver registration conversion rate by 40 per cent
Learn how the ride-hailing service decreased registration abandonment and lead loss
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Natalia Goncharova, driver lifecycle marketing specialist at Bolt, recently discussed how the company reduced lead loss and increased its driver conversion rate by over 40 per cent at CXN Live's Digital CX 2021.
Bolt discovered that new drivers were abandoning the registration process often at times when asked for ID. In this case study based session, Goncharova discussed how the cab hailing service was able to optimize the enrollment experience and re-engage new drivers to further increase conversion rate.
Empowering agents and utilizing customer engagement solutions
The session looked at how Bolt empowered its agents to handle a higher volume of inquiries by reducing repetitive, manual tasks and supported its drivers by proactively bringing lost leads back into the registration process.
It also explored how Bolt worked with Infobip to utilize customer engagement solutions like alternative communication channels to email and SMS to increase its lead conversion in markets where traditional channels are less prevalent.
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