Embedded insurance in the age of CX

Embedded insurance is transforming the industry by meeting customers where they are, whether that’s on e-commerce platforms, through fintech apps or via telecom services. This whitepaper from SAS, in collaboration with the Open and Embedded Insurance Observatory, explores how insurers and their partners are integrating coverage directly into digital consumer journeys. Backed by global survey data and case studies from innovators like SBI General and Topdanmark, the paper shows how embedded models are reducing loss ratios, increasing satisfaction and unlocking new revenue streams.

With 82 percent of insurers already using customer data to personalize sales and more than 70 percent reporting positive outcomes from embedded offerings, the shift is clear. Download the whitepaper to uncover how advanced analytics and automation are enabling seamless, hyper-personalized insurance experiences, streamlining processes while deepening customer loyalty. If you want to compete on CX and build trust in a digital-first world, this is essential reading.

Learn about: 

• How embedded insurance boosts revenue and satisfaction and reduces loss ratios.
• How data, AI and automation drive real-time personalization and efficiency.
• Case studies on digital transformation success from SBI General and Topdanmark.
• Growth opportunities in scaling embedded insurance solutions.