Macquarie Bank: Using Salesforce for complaints management
How the multi-billion dollar investment bank has optimized its complaints management process in alignment with ASIC RG165Add bookmark
By submitting this form, you agree to have your contact information, including email, passed on to Salesforce for the purpose of following up on your interests.
Macquarie Bank has been utilizing Salesforce to engage better with its customers at a crucial part of customer journey: complaints.
While many organizations consider complaint management to be a drain on resources, proper complaint management is critical to the welfare of a brand’s reputation. It is an opportunity to rebuild trust with customers and capture insights that can lead to valuable business improvements.
View the video to understand more about how the multi-billion dollar investment bank has optimized its complaints management in alignment with RG165 requirements and combined Salesforce with its data and analytics teams to have a better 360 view of customers, so it can deliver services and experiences that are bespoke and to individuals.