6 Essential tools to drive visibility in AI-search

Ensure your brand shows up where it matters with these new tools to support agentic commerce

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Melanie Mingas
04/27/2026

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AI-search, zero-click search, and AI-first customer journeys – where the customer initiates and sometimes completes their purchase using LLMs – are transforming how brands interact with their customers. In some cases, they stop customers from directly interacting at all.

Whether or not your brand shows up when customers shop through an AI assistant is now dependent on how well your brand's record for CX excellence holds up when LLMs are doing the shortlisting. Marketing promises no longer hold sway. Instead, tools such as Claude, Perplexity, Gemini, ChatGPT, and others are the gatekeepers.

In this environment, SEO is no longer the north star. GEO and AEO – as well as machine-readable and efficient processes – are essential to showing up in LLM powered search and, therefore, AI-first journeys. There are many tools a brand can use to help monitor visibility, but maintaining and improving it is a whole different ball game.

This article rounds up six tools that can be used to help your brand show up in your customer's AI search results.

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Alhena AI Visibility: A full agentic platform for ecommerce

Alhena is a full agentic platform for e-commerce and SKU tracking. Its client-side agents process returns, update orders, and trigger workflows, improving processes so the customers' LLM favors the brands that use it.

This tool plugs directly into back-end systems, including the Order Management System, product catalog, and knowledge base, as well as specific tools such as Shopify, Zendesk, Salesforce, Klaviyo, Intercom, and dozens more. It means those who use it must already have their house in order in terms of data accuracy and storage.

However, when used to its full potential, Alhena tracks which SKUs appear and how they appear, and it will tell you about specific actions that can improve visibility in LLM search. Alhena also delivers rendering analysis and closed-loop revenue attribution for online retailers and has been used by Victoria Beckham, Crocus, Puffy, and others.

Peec AI: Search analytics and prompt prioritization

Peec AI claims to close the gap between search insights and customer acquisition. It helps organizations uncover and organize the prompts that will drive the most results in their AI search strategy, this means brands can identify which citations are shaping their visibility and refine their GEO strategy accordingly.

Peec also allowed brands to benchmark how they show up against competitors and users can track their rankings across the LLMs that drive the most visibility and traffic, to see how discoverability differs between tools.

HubSpot AEO: CRM-integrated, context-driven optimization

The latest bolt-on to Marketing Hub, HubSpot's AEO tool includes two capabilities other tools do not:

CRM-powered prompt suggestions: Instead of manual guesswork, HubSpot suggests prompts based on what it already knows about your business and buyers.
Recommendations connected to execution: When HubSpot's AEO tool identifies a gap, marketers can act on it inside HubSpot, creating content, publishing social posts, or updating existing pages without switching tools.

Additional capabilities include a brand visibility dashboard with sentiment analysis, competitor share of voice tracking, and citation analysis that shows which sources AI is drawing from. Later in 2026, HubSpot will add the ability to act on recommendations directly inside this tool.

HubSpot AEO was officially launched in April 2026, but early users include Sandler, Docebo, and Fresha.

Emily Davidson, Director of Marketing at Sandler said: "With HubSpot AEO, we drove 8,000 new website visitors in just a few weeks, resulting in 12 new account conversions, which was a 10 percent increase year over year. The two-point lift in brand visibility increased site engagement and form fills, fueling more pipeline, while these high-intent leads are progressing faster than our typical marketing-sourced deals."

Adobe: AI content visibility checker and industry benchmarks

Adobe's LLM Optimizer Chrome Extension, allows companies to test how much of their webpage is actually visible to AI search tools by auditing the entire site and presenting insights and analytics to highlight which specific areas require optimization.

With a single click, it measures the machine-readability of a webpage, compares an AI agent's view with a user's view, and highlights key content that stays hidden to agents.

In doing this, it delivers two key insights: a citation readability score and a clear view into how agents and people each view a site. Together, they provide a starting point for prioritizing AI-friendly optimizations.

It's free to use and as a standalone diagnostic tool works in a browser, with no setup or Adobe license required. Adobe also publishes anonymized data from this tool, which provides a benchmark for brands to see how their visibility compares to their industry average.

Bonafide: Accuracy as standard

If information accuracy is your major blind spot, Bonafide is the tool to use. With a focus on the travel and hospitality sectors – which are often the victims of inaccuracies around opening times and other differentiators – Bonafide will ensure AI-driven search engines and AI tools provide accurate, verified information about the brand.

Described as an "AI alignment platform", it is truly focused on the basics. Bonafide can aggregate and validate enterprise content and data from all sources then structure it for machine readability.

It can interrogate LLMs with "thousands of brand specific prompts" to identify misalignment, and it continuously optimizes how AI recommendations align with commercial goals across all AI surfaces.

Google's Direct Offers: Automate customer discounts

Perhaps the biggest tools to launch in this space to date are Google's. As a search giant, Google dictated the success of many businesses through SEO, local listings, and other tools – and it moved early to retain its leading position as agentic commerce takes off.

It's open standard, UCP, powers the new checkout features on eligible Google product listings in AI Mode in Search and the Gemini app. UCP works across the entire shopping journey to establish a common language for agents and systems to operate together across consumer surfaces, businesses, and payment providers.

That's the consumer side. To support the retailers on the other side of the equation, UCP was launched alongside a suite of B2B tools, which include Direct Offers.

Currently a pilot in Google Ads, Direct Offers allows advertisers to present exclusive offers for shoppers who are ready to buy directly in AI Mode, essentially incentivizing AI-first purchases. This isn't a discoverability tool per se, but it does optimize the overall CX in a way that is likely to result in LLMs favoring the retailers that choose to offer discounts, over those that do not.
To engage prospective customers at scale, retailers can set up relevant offers they want to feature in their campaign settings and Google "will use AI to determine when an offer is relevant to display".

Supporting this, the Merchant Center now carries dozens of new data attributes designed for "easy discovery in the conversational commerce era", on surfaces like AI Mode, Gemini and Business Agent.

These new attributes complement retailers' existing data feeds and go beyond traditional keywords to include things like answers to common product questions, compatible accessories or substitutes.