[Masterclass] Mastering brand discovery in the era of AI search

Brand discovery is undergoing its most significant shift in decades. As buyers increasingly rely on AI-powered search, social platforms and large language models (LLMs) for answers and recommendations, discovery is no longer driven solely by websites, keywords, or linear funnels. Today, LLMs influence brand perception and consideration before customers ever visit an owned property, compressing journeys and reducing visibility signals marketers have traditionally relied on.

In this environment, traditional SEO approaches and fragmented AEO experiments are proving insufficient. Rankings and traffic alone no longer explain how brands are being surfaced, described, or prioritized by AI systems. At the same time, brand narratives are increasingly shaped by third-party content, communities and AI-generated synthesis, often outside direct brand control.

Join us as we examine how AI search is reshaping brand discovery, the metrics that can effectively measure an AEO program, and how marketing leaders can evolve from reactive experimentation to a more operational, scalable approach. Attendees will explore what it takes to influence AI-driven discovery with consistency, governance, and measurable impact in an increasingly answer-led digital landscape.

Key takeaways:

• Find out how to scale AEO and gain visibility into how LLMs surface, describe, and contextualize your brand
• Learn how to treat AI discovery as a cross-functional priority spanning social, SEO, brand and CX
• Discover how to build the foundation for measuring and influencing discovery across AI search

To watch this session, click the "Register" button above and a link will be emailed to you within a few minutes. 

Speakers include:

Anish Singhal
VP, Product Management
Sprinklr

Anish Singhal is vice president of product management at Sprinklr, leading AI-driven product innovation for enterprise customer experience. He partners closely with customers to translate emerging AI capabilities into scalable solutions that help global brands deliver more intelligent, personalized, and efficient customer experiences.

Melanie Mingas
Editor-in-chief
CX Network

Melanie is editor-in-chief of CX Network, handling all client projects and online multi-media content, and leading the team to ensure CX Network is the go-to resource for CX professionals around the world.

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