Mastering brand discovery in the era of AI search

Brand discovery is undergoing its most significant shift in decades. As buyers increasingly rely on AI-powered search, social platforms and large language models (LLMs) for answers and recommendations, discovery is no longer driven solely by websites, keywords, or linear funnels. Today, LLMs influence brand perception and consideration before customers ever visit an owned property, compressing journeys and reducing visibility signals marketers have traditionally relied on.

In this environment, traditional SEO approaches and fragmented AEO experiments are proving insufficient. Rankings and traffic alone no longer explain how brands are being surfaced, described, or prioritized by AI systems. At the same time, brand narratives are increasingly shaped by third-party content, communities and AI-generated synthesis, often outside direct brand control.

In this session, join us as we examine how AI search is reshaping brand discovery, why existing measurement and optimization models fall short, and how marketing leaders can evolve from reactive experimentation to a more operational, scalable approach. Attendees will explore what it takes to influence AI-driven discovery with consistency, governance, and measurable impact in an increasingly answer-led digital landscape.

Key takeaways:

• Find out how to scale AEO and gain visibility into how LLMs surface, describe, and contextualize your brand
• Learn how to treat AI discovery as a cross-functional priority spanning social, SEO, brand and CX
• Discover how to build the foundation for measuring and influencing discovery across AI search
  

Speakers include:

Georgina Wilczek
Event Host
CX Network

Sponsor