Stop guessing your customer communications strategy

No two customers are alike – and when it comes to customer communications in financial services it’s difficult to know how to hit the mark, particularly when it comes to the frequency of messages or level of automation. When the stakes are high – as they are in  financial services – trust is fragile.

To better understand when people expect to hear from brands and which channels they trust, CSG commissioned Wakefield Research to conduct a global survey of more than 1,200 consumers across North America, Central and Latin America and the Europe, Middle East and Africa (EMEA) region.

What they shared says a lot about how people prefer to communicate and how you can reach them with messages that get noticed — and more importantly, get acted on. But to understand what works, we first need to understand what’s broken.

This whitepaper from CSG covers:

• Why 83 percent of consumers say they can receive one message a week from a brand before they feel “overwhelmed”, and why 35 percent of millennials are comfortable receiving brand messages several times a week.
• How to craft messages that break through for financial services customers  
• How to match your AI use to your audience’s comfort level