Digital will lead the way in the new world of CX
If your business was truly customer obsessed you'd be relentlessly focused on improving the digital experience right now.
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For many brands the path to recovery in the current downturn lies in the strength of their digital experience. It is the only viable go-to-market strategy, and the rapid shift in consumer behaviour caused by COVID-19 has highlighted the urgent need for brands to improve the customer journey in this space and grow their digital footprint. The benefits of doing so will be quickly realised today and in the future - because even though restrictions will end at some point, their impact on behaviours...
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