For many brands the path to recovery in the current downturn lies in the strength of their digital experience. It is the only viable go-to-market strategy, and the rapid shift in consumer behaviour caused by COVID-19 has highlighted the urgent need for brands to improve the customer journey in this space and grow their digital footprint. The benefits of doing so will be quickly realised today and in the future - because even though restrictions will end at some point, their impact on behaviours will be long lasting.

Find out how to build a strong competitive advantage in this Qualtrics webinar exploring how to rapidly and effectively adapt your CX for a digital world. Drawing upon real-life examples of brands that are successfully navigating the downturn with digital and insights from our team of CX experts you'll discover how to:

• Meet customers where they are with a range of digital collection options across mobile and digital.
• Understand changing customer behaviours and preferences and analyse insights in real-time
• Rapidly act on these insights to improve the experience driving action. Optimise e-commerce capabilities by improving the experience
  

This demo illustrates how some of the best organisations in the world are utilising the only platform with unsurpassed:

• Feedback collection methods - Qualtrics has the most robust and customizable capabilities to collect structured, unstructured, solicited, and unsolicited feedback. Channels include, but are not limited to, mobile app, web, in-page, SMS, and chatbots. Customers can measure the entire digital journey.
• Ease of use - Qualtrics is purpose-built for a variety of users to easily author surveys, design the digital creative, deploy the creatives, and analyze the results in a single platform. Our code is asynchronous, meaning that it only runs after everything else on the page has loaded and will not slow down or disrupt any elements on a website. Unless desired, brands don’t have to rely on vendors to make updates to their CX program.
• Integrations with CFM platforms - CustomerXM for Digital is fully integrated within the Qualtrics XM platform making it easy for customers to deploy, manage, and analyze a true cross-channel CX program. Brands have access to all of the robust capabilities of Qualtrics and don’t have to work with data or technology silos from acquired or piecemeal technology.
• Mobile SDK - Qualtrics Mobile SDK provides a designer portal that gives brands complete control over the in-app experience, all while maintaining low CPU, memory, and battery use. Feedback flows into the Qualtrics Experience Management (XM) Platform without relying on IT to deploy changes once implemented. Brands can easily deploy and manage their mobile CX program without significant IT resources
• Segmentation / Targeting / Profiling - Qualtrics provides the most robust targeting capabilities for digital intercepts using embedded or behavioral data from third parties. XM Directory enables cross-channel targeting, segmentation, and profiling and frequency control. Qualtrics provides contextual meaning to customer feedback and enables brands to collect cross-channel feedback in a single directory for analysis.

Key benefits:

• Learn how to truly meet customers where they are with the full gamut of options to communicate with customers in the channel, method and time convenient for your customers
• Understand changing customer behaviours and preferences and analyse actionable insights in real-time
• Rapidly act on these insights to improve the experience driving action. Optimise e-commerce capabilities by improving the experience

Questions answered:

• What best in class website and mobile app intercepts look like to collect customer feedback across digital channels
• How to visualise the insights to cater to various stakeholders
• Using advanced AI to analyse feedback at scale and surface actionable insights
• Running advanced analysis to determine statistical significance of findings
• How to model and predict the impact of various key drivers
• How to drive action off the back of the insights to truly drive organisational change