CX TALK: How King Uses Data Science for Customer Insight From 300 Million Players

Posted: 02/14/2017

Vince Darley is the Chief Scientist at King, the games company behind the popular Candy Crush Saga. At the Customer Insight and Analytics Exchange he held an insightful presentation on their learnings throughout the years when it comes to leveraging data to gain in-depth customer insight.

They’ve seen tremendous growth very rapidly, which came with its own challenges, not in the least having access to data systems that can scale and be robust in the face of that growth.

He also discovers the importance of focusing on customer lifetime value on the very long term, and uncovering who their customers truly are.

Watch the full presentation below.

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