Unlock growth through CX: Secrets from award-winning brands
In this session, we’ll show you how to build an effective customer feedback program, improve customer satisfaction, and turn insights into action—so you can deliver better experiences and grow your bottom line.
Learn how top brands use customer insights to improve satisfaction, build loyalty, and deliver standout experiences that drive long-term business growth.
RegisterWant your brand to stand out and grow? In this webinar, we’ll show how creating great customer experiences can help your brand stand out from the competition. We’ll talk about what really matters to customers, and how to meet those needs in a way that makes your brand memorable.
You’ll see real examples from top brands and learn how to deliver on your promises, make things easy and enjoyable for your customers, and build trust through empathy. We’ll also break down the six key ingredients of truly standout customer experiences, and how they can lead to long-term success.
Join us to learn how better experiences can help your brand rise above the competition.
Attendees will learn:
- How to make sure your brand lives up to its promises at every step of the customer journey
- How to keep up with changing customer expectations by offering smooth, personalised, and consistent experiences everywhere they interact with your brand
- How to get different teams in your business working together to deliver a unified strategy and better results
Speakers
Peter Aitken
Head of Customer Strategy and Insights
Kantar
Peter Aitken As Kantar's UK Head of Customer Strategy, Peter supports an award-winning team of CX professionals. The team deliver platform-based experience measurement programmes, which shape the customer strategy and inform experience innovations for clients across a range of sectors. In 2024 they were awarded Best Use of Customer Insight by the Institute for Customer Service for their work with Virgin Atlantic, using Medallia’s experience management tech to identify where to improve their customer experience. Peter brings a unique perspective for how customer experience is a critical enabler of brand growth. He draws from 16 years working in research and experience consulting across sectors, including nearly 10 years in financial services, with HSBC, NatWest, LBG and Nationwide, plus experience across telco, energy, retail, auto and tech manufacturing.
Chloe Woolger
CX Growth Director, EMEA
Kantar
Chloe Woolger leads the commercial strategy and new client onboarding within Kantar across EMEA. With over six years at Kantar and a career spanning insight, strategy, and marketing, Chloe partners closely with Medallia and Qualtrics to shape innovative go-to-market solutions. She brings deep sector expertise across automotive, financial services, healthcare, leisure, and utilities. A passionate advocate for customer-centric transformation, Chloe helps organisations turn feedback into action and drive commercial impact. She is also a founding member of the Women in CX Community and an active member of the CXPA.
Mike Campbell
VP, Client Service, NORAM
Kantar
Mike Campbell works with B2C and B2B companies on assessment, measurement and activation of customer experience strategy. In his time with Kantar, Mike has worked with clients in telecom, transportation, travel, technology, construction and property management, and finance to drive business growth from customer experience programs. In addition to designing and executing transactional and relationship measurement programs by partnering with leading platform providers, Mike has worked with clients to audit current CX programs, establish KPIs, create journey maps, and conduct root cause and action planning workshops. Previously, at Verizon Wireless, Mike helped launch the company’s first transactional CX program, measuring and driving improvement in the customer care organization.
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