Customer experience in Asia has reached a turning point. AI assistants now shape how customers discover brands, compare options and decide who to buy from, often in a single conversation outside your own channels.

Almost three-quarters of Asia Pacific consumers already use AI to discover and compare products, and a third say they would switch brands on an AI agent's recommendation. Yet ambition is running ahead of execution, and trust, security and transparency are struggling to keep pace.

CX Asia Week 2027 brings together the region's customer experience, contact centre and digital leaders to work through what comes next. Download the agenda preview to see the themes and sessions we're building the programme around.

WHAT'S INSIDE THE AGENDA PREVIEW

• The Machine Customer Era: staying chosen when an AI agent makes the recommendation
• Autonomous Service: running an AI-first contact centre, from voice AI to agent-to-agent service
• Trust & Authenticity: fighting deepfakes, securing customer-facing AI and meeting new regulation
• The Future Workforce: new roles, skills and career paths for an AI-augmented service team

Get an early look at the themes, sessions and roundtables coming to CX Asia Week 2027. Download the agenda preview.