Text Analytics: The CMO’s Secret Weapon [French]
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Customers share their thoughts and feelings about the companies they interact with every minute of every day, generating a goldmine of unstructured data.
Yet extracting the gold from the mine remains an immense challenge.
Companies are confronted with large amounts of unstructured customer data like survey comments and social media reviews.
Text analytics harnesses this valuable data, but few companies, and particularly their marketing teams, are using this technology to its full capacity.
In this paper, Medallia Institute highlights how leading companies are using text analytics to super-charge six key marketing activities, contributing to their competitive performance and differentiation. These six key marketing activities are:
- Customer Segmentation
- Customer Experience
- Customer Acquisition
- Competitive Intelligence
- Communication and Brand
- Change and Innovation
Download this free whitepaper to learn how you can take advantage of this too.
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