Making customer interactions smarter in the Middle East

Intelligent automation is a broad set of tools and technologies that enable
organizations to increase revenue and reduce costs in a scalable and
sustainable, customer-centric operating model. The technologies include RPA, AI, blockchain, Internet of Things, 3D printing, and other digital enablers such as optical character readers (OCR) and smart forms.

Customer engagement strategies

In this report, we focus on how three customer-facing sectors in the Gulf Cooperation Council (GCC) are using intelligent automation to transform interaction with their customers and ensure they are fit for the future.

We look at how organizations in the retail, financial services and public sectors are using intelligent automation to drive efficiencies and use the resulting capacity to create new value, improve customer experience, and support product and service innovation.