Improving content ROI in a high-cost attention economy
Learn how CX and marketing leaders are rethinking content strategy to improve ROI while increasing relevance in a moment-driven marketing landscape.
Discover how to use AI to produce profitable content and build a cohesive strategy across formats, platforms, and influence networks
CX leaders and CMOs are under growing pressure to produce more content and interactions across more channels, with tighter budgets and rising production costs — especially as video becomes dominant.
Yet in today’s high-cost attention economy, simply producing more content isn’t the answer; instead, teams should be focusing on producing more profitable content. Without smarter reuse, faster testing, and AI-assisted continuous optimization, brands risk overspending on content that fails to drive impact.
At the same time, consumer trust is shifting away from brand-generated messages toward creators, communities, and peer voices. We’ll explore how to use AI to reduce production inefficiencies, scale high-performing creative, and improve performance while maintaining brand control and strategic oversight.
Key takeaways:
- Find out how to reduce production costs through content reuse and AI-assisted creation and optimization
- Increase speed of testing through AI-enabled, organic-first experimentation
- Scale only high-performing creative into paid media
- Discover how to shift from one-off assets to always-on, moment-led narrative storytelling
- Integrate influencer and community content into brand strategy without losing brand control
Speakers
Mariana Vestal
Director and Head of Customer Experience for Services
Lenovo
Mariana Vestal is an accomplished customer experience leader with over two decades of success in the technology industry. As Director and Head of Services Customer Experience, she leads end-to-end CX strategy and execution, transforming how organizations deliver value through seamless, customer-centric service operations. Mariana is known for building scalable customer journey frameworks, driving continuous improvement, and aligning cross-functional teams around a shared vision of service excellence. Her work blends data-driven insight with a deep commitment to human-centered design, resulting in measurable improvements in customer satisfaction, loyalty, and operational efficiency. With a track record of inspiring teams and shaping enterprise-wide transformation, Mariana is passionate about elevating the role of CX as a strategic differentiator in today’s competitive landscape.
Banani Mohapatra
Senior Manager, AI, ML & Data Science
Walmart
Banani Mohapatra is a product data science leader and researcher with experience of 13+ years focused on AI-driven experimentation systems, causal inference, and data-informed product innovation. Her work bridges applied AI, digital transformation, and responsible product design across enterprise and healthcare domains.
Julie Schroeder
Lead Solutions Consultant
Sprinklr
Julie holds 10+ years experience in traditional market & customer experience research. She is skilled in the application of data to tell a story that ultimately drives meaningful innovation and sales growth and is passionate about problem solving with creativity and innovation, growing brands/businesses, and advancing the cross-section of technology and people.
Sandy de Arango
Solutions Architect - Principal
Sprinklr
Sandy de Arango is a digital advertising and marketing technology professional with more than 15 years of experience helping brands and agencies navigate the evolving ad tech and social media landscape. With a background spanning product management, campaign strategy, and solution engineering, he specializes in connecting marketing strategy with the data and technology that power modern digital advertising.
Georgina Wilczek
Event Host
CX Network
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