How Royal Bank of Scotland Utilizes Insight
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Lee Wilson is in charge of Strategic Analytics, Always on Marketing, and Customer Decisioning at Royal Bank of Scotland (RBS). In an interview at the Customer Insight & Analytics Exchange she spoke about:
How RBS tackles the challenge of changing customer behaviours
The fundamental importance of data analytics for customer interaction
How they’re adapting data architecture to breaking down data silos
Services and technology that are have been helpful on their customer insight jou...
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