How Royal Bank of Scotland Utilizes Insight
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Lee Wilson is in charge of Strategic Analytics, Always on Marketing, and Customer Decisioning at Royal Bank of Scotland (RBS). In an interview at the Customer Insight & Analytics Exchange she spoke about:
- How RBS tackles the challenge of changing customer behaviours
- The fundamental importance of data analytics for customer interaction
- How they’re adapting data architecture to breaking down data silos
- Services and technology that are have been helpful on their customer insight journey
- Trends that will be leading the way in insight & analytics in the next few years
Watch the full interview below.
