CX TALK: How Royal Bank of Scotland Utilises Insight to Adapt to Changing Customer Behaviours




Lee Wilson is in charge of Strategic Analytics, Always on Marketing, and Customer Decisioning at Royal Bank of Scotland (RBS). In an interview at the Customer Insight & Analytics Exchange she spoke about:How RBS tackles the challenge of changing customer behavioursThe fundamental importance of data analytics for customer interactionHow they’re adapting data architecture to breaking down data silosServices and technology that are have been helpful on their customer insight journeyTrends that...
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