CX TALK: Customer Insight and Analytics Best Practices From Standard Life





Stephen Ingledew is the Managing Director, Customers and Marketing at Standard Life. In an interview at the Customer Experience Exchange for Financial Services, he spoke about:

  • How to create great multi-channel experiences
  • Key ways to engage with customers in a relevant way
  • Empowering the customer insight and analytics teams
  • Best practices when working with customer data


Watch the full interview below.


Stephen Ingledew is the Managing Director, Customers and Marketing at Standard Life. In an interview at the Customer Experience Exchange for Financial Services, he spoke about:

  • How to create great multi-channel experiences
  • Key ways to engage with customers in a relevant way
  • Empowering the customer insight and analytics teams
  • Best practices when working with customer data


Watch the full interview below.