CX TALK: Customer Insight and Analytics Best Practices From Standard Life

Contributor:Tania Silva-Jones
Posted: 09/02/2016

Stephen Ingledew is the Managing Director, Customers and Marketing at Standard Life. In an interview at the Customer Experience Exchange for Financial Services, he spoke about:

  • How to create great multi-channel experiences
  • Key ways to engage with customers in a relevant way
  • Empowering the customer insight and analytics teams
  • Best practices when working with customer data

Watch the full interview below.

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Contributor: Tania Silva-Jones