CX TALK: These Are the Most Important Elements in a Digital Customer Experience Strategy





Gareth Mackown is a Financial Services Mobile Leader at IBM Global Business Services Europe. In this interview from the Customer Experience Exchange for Financial Services he speaks about how to deliver a customer experience that exceeds expectations, the importance of customer engagement in a customer service programme, and what the most important elements of a best in class digital strategy are.


Gareth Mackown is a Financial Services Mobile Leader at IBM Global Business Services Europe. In this interview from the Customer Experience Exchange for Financial Services he speaks about how to deliver a customer experience that exceeds expectations, the importance of customer engagement in a customer service programme, and what the most important elements of a best in class digital strategy are.