CX TALK: These Are the Most Important Elements in a Digital Customer Experience Strategy

Contributor:Tania Silva-Jones
Posted: 08/25/2016


Gareth Mackown is a Financial Services Mobile Leader at IBM Global Business Services Europe. In this interview from the Customer Experience Exchange for Financial Services he speaks about how to deliver a customer experience that exceeds expectations, the importance of customer engagement in a customer service programme, and what the most important elements of a best in class digital strategy are.

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Contributor: Tania Silva-Jones