CX TALK: Voice of the Customer Best Practices From RSA

Contributor:Tania Silva-Jones
Posted: 08/04/2016

Adam Morghem is the former UK Marketing Director, Commercial for RSA, and now the Marketing Director at Premium Credit Ltd.

We interviewed him at the Customer Experience Exchange for Financial Services where he answered the questions:

  • How do you maintain an innovative marketing strategy throughout the UK?
  • How do you make sure your marketing innovations stay ahead of the curve?
  • What are the key differentiators when designing a strategy for a B2B vs a B2C market?
  • How do you ensure your customer receives the experience you’ve designed for them?
  • What are the biggest inefficiencies in customer experience strategies?
  • What Voice of the Customer best practises do you advice CX leaders to look into?
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Contributor: Tania Silva-Jones