Social Media is the Future of Customer Experience

This infographic shows why connecting with customers over social media counts.

A recent study found that the majority of CMOs believe social media can be utilised to extract meaningful customer data and to bring brands closer to their customers.

Further, 78 per cent of firms now say that they have dedicated social media teams - and as the news that Comcast is tripling its social care team to fix its customer experience strategy shows, social is here to stay and bigger than ever.

SEE ALSO: How Can Retailers Use Social Media to Increase Revenue?

In fact, nearly two-thirds of millennials, who spend nearly $600 billion in the US alone, stay updated on brands through social media. So what should you know to stay ahead of the curve? And which are the top social brands you can learn from?

Click on the below preview to see the full infographic, or download it directly to your computer with the 'download' button at the bottom of the article.

Source: Sprinklr