Ali Bouhouch of Sephora on automation and customer centricity

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Seth Adler


In this episode of the CX Network podcast, Ali Bouhouch, CTO & VP of Enterprise Architecture – Sephora, joins us to share the importance of colleagues understanding how to properly implement robotic process automation (RPA).

Being (and staying) customer centric

"[Successful enterprises] understand that technology is a key component of that equation and they understand that, at the end of the day, we can only succeed when we keep the customer at the center of all the things we do; everything from the technologies we select to how we design and how we deliver those solutions.”

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Chanice Henry
CX Network