Ali Bouhouch of Sephora on automation and customer centricity

Seth Adler


In this episode of the CX Network podcast, Ali Bouhouch, CTO & VP of Enterprise Architecture – Sephora, joins us to share the importance of colleagues understanding how to properly implement robotic process automation (RPA).

Being (and staying) customer centric

"[Successful enterprises] understand that technology is a key component of that equation and they understand that, at the end of the day, we can only succeed when we keep the customer at the center of all the things we do; everything from the technologies we select to how we design and how we deliver those solutions.”

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CX Exchange for Retail

Embracing the future of retail through innovative, personalised and connected customer experience. The CX Exchange for Retail is the annual meeting place for the most senior names in the industry to connect with the biggest brands in retail and hear how they are transforming into customer-centric organisations. 


Chanice Henry
CX Network