CX TALK: How Aviva Utilises Big Data to Drive Customer-Centricity
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Jonathan Mansley is the Head of Data, Analytics & Insight at Aviva. In a presentation at the Customer Insight & Analytics Exchange he spoke about what makes good customer insight – and how big data helps with that. Including the biggest insight challenges and why you need to have data-centricity as part of your DNA to be customer-centric. Watch his full presentation below.
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