Global report: Maximising the impact of customer-centric innovation programmes
Customer-centric projects will only see the light if they connect data and insight through innovation
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Battling to get to scale and caught in a digital deadlock, the majority of innovation projects do not see the light of day.
This will only prove to be more challenging as the customer journey becomes more complicated to map end to end. It is no longer linear, customers are in control, their expectations will keep on rising, and customer experience is the key business differentiator in all industries.
If companies want to track what customers want in realtime so they can deliver actions based on insight and drive long-term loyalty, brands must place more value in data quality, customer intelligence and marketing technology.
This 27 page report is based on insights from 5,488 decision makers: Manager, Director, Vice President or C-Level executives across 24 markets globally. The research looks at the state of today’s customer centric innovation programmes and the role of marketing in these projects.
Download this report for practical applications to innovate your teams on:
- Disruptive innovation
- The Innovation landscape
- Building the agile organization
- Measuring the value– Innovation metrics
- Barriers to innovation
- Innovation culture
- Processes for idea generation
- Employee incentives and rewards
- Barriers to reaching markets