CX TALK: How Can You Simplify the Customer Experience?

Contributor:Zarina de Ruiter
Posted: 08/11/2016

At this interactive panel discussion from the CEM Telecoms Global Summit in London, Amanda Hutton, VP Customer Experience & Delivery at Optus, and Sachin Kumar Das, Vice President (National Head) CX Mobility Operations at Aircel, talk about what CX leaders can stop doing to simplify the experience and make gains. Audience suggestions include:

  • Cut down on the number of KPIs
  • Streamline the direct messaging to the customers
  • Eliminate retail experiences that don’t happen online
  • Stop the hard sale online, service customers first and listen to them

Watch the full video below to learn more.

Contributor: Zarina de Ruiter