How Swisscom Are Moving From an Online to Omni-Channel CX
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Markus Eberhard, SVP Online & Cross Channel Development at Swisscom, spoke at the CEM Telecoms Global Summit in London about Swisscom’s journey from online centricity to a true omni-channel model, outlining their roadmap from structure to realisation. Watch the full video below for his insights.
For more insights from CEM Telecoms Global Summit, also have a look at:
- CX TALK: How the Digital Ecosystem is Impacting Aircel’s Customer Experience Strategy
- CX TALK: How Swisscom Tackled the Challenge of Personalisation While Ensuring Channel-Consistency
- Learn How Sky Italia Turned NPS Into True Value
- How Cable & Wireless Communications Achieved a Once in a Generation Customer Experience Transformation
- Croatia Telecom’s Secret to Delivering a Differentiated Customer Experience
- Interview with Will Gibson, Vice President – Retail at Cable and Wireless Communications
- Presentation by Stijn Martens, CMO of VikingCO
- Presentation by Jorge Mascarenhas, Head of Customer Experience at O2
- Presentation by Carlos Graham, Chief Customer Officer at ETB
Markus Eberhard, SVP Online & Cross Channel Development at Swisscom, spoke at the CEM Telecoms Global Summit in London about Swisscom’s journey from online centricity to a true omni-channel model, outlining their roadmap from structure to realisation. Watch the full video below for his insights.
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