CX TALK: How Swisscom Are Moving From an Online-Centric to Omni-Channel Customer Experience

Contributor:Zarina de Ruiter
Posted: 06/23/2016

Markus Eberhard, SVP Online & Cross Channel Development at Swisscom, spoke at the CEM Telecoms Global Summit in London about Swisscom’s journey from online centricity to a true omni-channel model, outlining their roadmap from structure to realisation. Watch the full video below for his insights.

Contributor: Zarina de Ruiter