Identity management in Asia-Pacific, Middle East and Africa
How marketers and CX professionals in APAC and MEA are using identity management, leveraging first-party data and overcoming data fragmentation to enhance customer retention and lifetime values
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Poorly organized customer identity data can lead brands to deliver impersonal and frustrating experiences that can permanently damage customer loyalty levels.
CX Network’s Big Book of Customer Insight and Analytics 2021 has revealed that many brands are at high risk of delivering poorly targeted marketing efforts as the research data confirmed the widespread struggle across many businesses to ensure data sets are well organized, with more than two thirds of respondents (68 per cent) citing this issue.
With Google’s fast approaching move to advance away from cookie technologies, the urgency to optimize customer identity data management has never been stronger.
In an effort to support brands to improve identity management practices, this CX Network report draws on insights from 195 CX and marketing experts based in APAC and MEA.
Download this report to:
- Grasp how brands are responding to Google’s plan to phase out third-party cookies
- Discover strategic improvements for your brand's customer identity management
- Benchmark your brand against your peers regarding data infrastructure and first-party data strategy
