The quest for data-driven engagement in APAC and Middle East

Develop a deep understanding of customers to meet customer experience and marketing goals through a customer data platform (CDP)

Add bookmark
apac middle east data engagement study

The quest for customer centric engagement

With trust, privacy, and choice driving customer purchase decisions, marketing departments are forced to enhance their customer centricity. However, this quest for smarter customer engagement has left marketers with mountains of data, bloated martech stacks and, at points, frustrated and distraught customers.

To win and retain customers, organizations must embrace the right data practices and look for actions that are driven by data insight. The APAC region is on the cusp of leveraging data-driven marketing strategies, but in many cases is held back by confusion around customer data platform (CDP) strategies.

Based on a survey of more than 250 APAC marketers, this Forrester study provides tactical guidance on how to articulate and act on a CDP strategy. Access the research to understand the current approach, mindset and existing data practices that permeate the customer data landscape.

Download this study to uncover:

  • The current state of marketing in Asia-Pacific
  • The top challenges facing APAC marketing organizations today
  • Top priorities for APAC marketers over the next year
  • Possible solutions to challenges faced by APAC marketers
Sponsored By:

More From Epsilon Content Hub

Data and analytics in Asia-Pacific: CX benchmarking workbook

Uncover data and analytics strategies being implemented by brands in the APAC region to optimize an...

 2022-05-27  by Olivia Powell
Data and analytics in Asia-Pacific: CX benchmarking workbook

How to build effective long-lasting relationships?

Strategic insights from a CMO perspective around convincing customers you are a brand worth being lo...

 2021-11-19  by CX Network
How to build effective long-lasting relationships?

Surviving in a world without third-party cookies: A playbook

Uncover research from a sample of 259 marketing professionals into the impact of the deprecation of...

 2021-04-20  by CX Network
Surviving in a world without third-party cookies: A playbook

Craft loyalty winning emotional connections with your customers

Tune into the demonstration for a tour of Epsilon’s PeopleCloud Loyalty which empowers marketers to...

 2020-11-23  by CX Network
Craft loyalty winning emotional connections with your customers

Wasted up-sell and cross-sell opportunities flagged as the greatest cost of slop...

Insights from a range of CX professionals are analysed to understand customer data management in the...

 2020-07-22  by CX Network
Wasted up-sell and cross-sell opportunities flagged as the greatest cost of sloppy data management

Recommended