How to build loyalty without a human touch in a digital world
Learn how to utilise digital interaction data from multiple channels to deliver better customer experiences.
If 2017 was the year of (digital) transformation then 2018 must be the year brands welcome in the “experience era”. In a fast-evolving digital world, our expectations are set by the innovators and disruptors we encounter in our everyday lives: brands like Amazon, Uber and Netflix. Their differentiator is clear; the experience they deliver.
By 2020, 85 per cent of our interactions with brands are expected to occur through digital channels. This has triggered a race to transformation programmes addressing infrastructure, data, technology, personnel and approaches which better serve today’s customer…
But in a world where brand-to-customer contact is increasingly through digital touchpoints, are we losing sight of the human at the heart of the experience?
Join this webinar panel discussion to:
- Hear leading brands discuss their approach to tackling the growing disconnect between consumer and brand
- Discover why, in the modern digital era, we need to be thinking experience-first
- Learn how to utilise digital interaction data from multiple channels to deliver better customer experiences
>> Register here! <<