What is the Role of the CDO in a Saturated C-Suite?
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The digital revolution hasn’t only changed the tools, processes and channels organisations use, but it has fundamentally changed the way they do business and interact with their customers.
SEE ALSO: How to Capitalise on the Digital Disruption Impacting Customer Experience
Rather than having an isolated digital strategy to ensure you stay ahead of the rapid changes within the market, a need has risen for digital leaders to take on this responsibility and ensure a digital mind-set is engrained across all levels of the organisation.
And so the Chief Digital Officer (CDO) role was born.
But where do they fit within a perhaps already saturated C-suite, containing Chief Executive Officers, Chief Marketing Officers, Chief Information Officers, Chief Finance Officers, Chief Operating Officers, Chief Technology Officers and more recent functions such as Chief Customer Officers, Chief Innovation Officers and Chief Amazement Officers?
In this report, CX Network and CDOs from the likes of Travelex, Time Out and the Ministry of Justice, look at the way the CDO role has developed in recent years and what their key responsibilities within organisations are today.
