The end-game: Predictive customer experience



Seth Adler
01/21/2019

EPISODE OVERVIEW:

Niki Chambeau at Vodaphone reveals her customer experience strategy in connection with customer data and analytics. She outlines her ideal end-game with predictive customer experience.

Customer data and analytics

"I don't want to nudge my customers anywhere. I don't want my customers to even have to get into touch because in my ideal world, everything will be proactive and nobody will have to get into touch with us."

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See also: 5 Steps to improve customer service by making it personal