The end-game: Predictive customer experience
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EPISODE OVERVIEW:
Niki Chambeau at Vodaphone reveals her customer experience strategy in connection with customer data and analytics. She outlines her ideal end-game with predictive customer experience.
Customer data and analytics
"I don't want to nudge my customers anywhere. I don't want my customers to even have to get into touch because in my ideal world, everything will be proactive and nobody will have to get into touch with us."
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See also: 5 Steps to improve customer service by making it personal
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