The end-game: Predictive customer experience
Niki Chambeau at Vodaphone reveals her customer experience strategy in connection with customer data and analytics. She outlines her ideal end-game with predictive customer experience.
Customer data and analytics
"I don't want to nudge my customers anywhere. I don't want my customers to even have to get into touch because in my ideal world, everything will be proactive and nobody will have to get into touch with us."