How unified AI and data create exponential customer value
Learn how Sony and Carnival UK have unified data and implemented AI for real CX impact
06/06/2025
According to CX Network research, 41 percent of CX leaders plan to increase investments in data unification by 2025. But without the right AI strategy, siloed systems and disconnected tools still stand in the way of real transformation.
In this session, Heather Hughes, Director of Product Marketing for the AI Platform at NICE, explored how leading brands such as Sony and Carnival UK are moving beyond generic AI and fragmented data. Watch to learn how purpose-built AI, combined with real-time and historical data in context, is helping companies deliver seamless experiences that delight customers, empower agents, reduce costs, and drive revenue growth.
Attendees will learn how to:
- Go beyond general-purpose LLMs with purpose-built AI and orchestration across the customer journey
- Break down data silos and unify data with a common model to maximize AI’s impact
- Apply proven strategies from real-world success stories, like Sony's and Carnival UK's, to scale CX transformation
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