Charting a path from recovery to resilience

Key insights from SAP's Commerce 2020 on shifting consumer trends and ensuring business continuity post Covid-19

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With the onset of Covid-19 driving up e-commerce orders by 40 per cent, many brands and retailers have endeavoured to build more agility and flexibility into their e-commerce approach.

This whitepaper provides the necessary steps to adapt quickly to shifting customer needs and research data showing how the pandemic has influenced buying behaviors.

SAP offers useful insights on a range of hot topics in the e-commerce world, including direct-to-customer models, design flexibility, supply chain prioritization and cloud-based business continuity.

Drawing on data-backed analytics from e-commerce research initiatives, this piece provides visibility on the key trends and metrics that are shaping today's e-commerce industry.

Access this asset to discover:

  • How to make online buying simple for customers
  • What steps you should be taking to ensure business continuity following the Covid-19 pandemic
  • Exclusive data on how customer behavior has been changed by the events of 2020 so far
  • How to capitalize on the brand new spending habits created by 2020
  • Ways to drive fearless growth with no limits
  • How to manage an unprecedented level of e-commerce demand
  • How to take advantage of shifting consumer trends and ‘the new normal’
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