Re-discover your customers to accelerate your digital transformation

The global pandemic has forced companies to respond to unprecedented shifts in customer behaviors. In order to meet the new customer expectations and habits, accelerated digital investment strategies have proved beneficial. But many CX professionals are finding themselves asking: how can we ensure our digital transformation tactics are optimized when customer demands are a continually moving target?

This webinar will provide strategies and tactics to help attendees re-discover their customers so they can shape digital transformation investments and strategies.

Attend this session to discover:

● Customer's changing needs by focusing on their human needs and motivations
● Best practices in digital customer experience for navigating through the pandemic
● How to refocus your efforts on the customer experience and build rewarding consumer relationships through periods of social crisis

CX Network Speaker

GB Kumar
VP Asia Pacific
UserTesting

GB Kumar is an accomplished business and sales leader with more than 20 years of experience. He brings with him extensive experience leading teams across Asia Pacific, India, and the Middle East, and most recently served as vice president of worldwide sales and marketing and general manager of India operations at Prysm Inc, a leading display and visual collaboration solutions provider. Prior to Prysm, GB held multiple geo leadership roles at Intel, Tech Mahindra, and Cisco. He is currently the vice president of sales, APAC at UserTesting.

Rebecca Cornwall
Senior solutions consultant
UserTesting

Rebecca is an experienced human-centered designer and research leader and practitioner. Her 20 years of experience spans corporate, agency and start-up, working with numerous industries and organizations globally to evangelize, democratize and build capability within the user research space. She spent the six years as the head of UX at News Corp Australia prior to joining User Testing as a senior solutions consult to support many organizations optimize their insights gathering process across the APAC region.

Sponsors

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