IBM Interview: How CX Leaders Can Drive a Successful Digital Transformation

Contributor:Zarina de Ruiter
Posted: 05/08/2017

CX Network interviewed Drew Crisp, Digital Leader, Communications Sector, IBM iX, about the rising focus of digital transformation within organisations – and how it’s affecting customer experience strategies in particular.

In this interview Drew discusses:

  • How leaders today can make their CX a competitive differentiator through a digital focus
  • Why digital business transformation has become such an important area for businesses today
  • The key challenges of a digital transformation journey and how to tackle these roadblocks
  • Advice to customer experience leaders to help them succeed on their digital transformation journey

For more insights into the changing customer experience landscape and how you can adapt to stay ahead of your competition, make sure to check out our latest whitepaper on how you can reboot the customer experience

Contributor: Zarina de Ruiter