The CX Revenue Growth Equation Holds True In Europe

Add bookmark

Customer experience management

Recent research by Forrester in the US showed that superior customer experience (CX) drives superior revenue growth when customers are free to switch their business and competitors offer differentiated CX. Does that relationship hold true in Europe as well?

To find out, Forrester compared the revenue growth of European companies with superior customer experience to that of their direct competitors with relatively inferior customer experience. They identified leaders and laggards by their scores in Forrester’s Customer Experience Index (CX Index™), which uses a large-scale consumer survey to measure how well a company delivers customer experiences that create and sustain customer loyalty.

By submitting your information below you indicate your consent to have Forrester contact you for marketing purposes.

Upcoming Events

CCW Europe Summit

6 - 8 October 2025

Hôtel Mövenpick & The Passenger Terminal, Amsterdam, Netherlands

CCW Europe Summit

Mastering CX: AI Agents 2025

October 14, 2025

Free CX Network Webinar Series

Mastering CX: AI Agents 2025

CX BFSI USA Exchange

October 14-15 2025

Miami Marriott Biscayne Bay, Florida

CX BFSI USA Exchange

Latest Webinars

3 ways AI can shut down costly contact center failures

2025-11-18

10:00 AM - 11:00 AM EST

Learn how to prevent digital failures, automate smarter, and empower agents—turning your contact cen...

The next decade of customer feedback

2025-10-29

10:00 AM - 11:00 AM CET

Learn how AI-powered customer feedback management will catalyze CX innovation in the next 10 years

The next decade of customer feedback

2025-10-28

11:00 AM - 12:00 PM EST

Learn how AI-powered customer feedback management will catalyze CX innovation in the next 10 years

Recommended