FORRESTER EXCLUSIVE: The Customer Experience Revenue Growth Equation Holds True In Europe



Download PDF Attachment

We respect your privacy, by submitting this form you agree to having your details passed onto the sponsor who may promote similar products and services related to your area of interest. For further information on how we process and monitor your personal data click here.

Recent research by Forrester in the US showed that superior customer experience (CX) drives superior revenue growth when customers are free to switch their business and competitors offer differentiated CX. Does that relationship hold true in Europe as well?

To find out, Forrester compared the revenue growth of European companies with superior customer experience to that of their direct competitors with relatively inferior customer experience. They identified leaders and laggards by their scores in Forrester’s Customer Experience Index (CX Index™), which uses a large-scale consumer survey to measure how well a company delivers customer experiences that create and sustain customer loyalty.

By submitting your information below you indicate your consent to have Forrester contact you for marketing purposes.

TO READ THE FULL STORY