Interview with Tina Dobie, VP, Customer Experience at WP Engine, about brand advocacy, digital initiatives, the voice of the customer, and the impact of the pace of innovation on delivering a great CX.

Tina Dobie is the Vice President of Customer Experience at WP Engine, a managed hosting provider of websites build on the WordPress CMS platform. They work with clients such as Network Rail, Cancer Research and Digital Shoreditch.

In a previous article for CX Network she discussed innovative ways to increase employee engagement as a platform for delivering a fantastic customer service; from a high-five wall and kudos, to warm cookies and a real focus on training and development.

SEE ALSO: 9 Innovative Ways to Increase Employee Engagement

In this podcast Tina talks more in-depth about her role as VP of Customer Experience and she also discusses:

• Their customer-first mentality and how they ensure this is ingrained into the company culture
• Bringing the voice of the customer into everything they do
• The 4 stages to achieving customer loyalty and brand advocacy
• How they utilise digital in an innovative way to enhance the customer's experience
• The impact of the pace of innovation on providing a great CX within the technology sector compared to other industries
• A time when WP Engine went above and beyond to deliver a memorable customer experience

For more insights from customer experience and marketing leaders, also check out our podcasts with:

• Philippa Snare, CMO, UK of Microsoft
• Jonathan Davies, Head of New Market Development of npower
• Heather Bowler, Senior Vice President Communications of the Womenã??s Tennis Association, and Gabriela Duch, Senior Manager, Player Relations of the WTA
• Jill Chiara, Senior Vice President, Data Insights of Forrester
• Juliet Slot, Commercial Director of Ascot Racecourses
• Kevin Thompson, Vice President Customer Experience and Development of Barneys New York
• Suresh Banarse, People Director of YO! Sushi