Redefine CX, one AI-bot at a time

Customer expectations are evolving faster than ever, and organizations are under pressure to deliver seamless, efficient, and cost-effective customer experiences. Gamma’s AI-Bot Prototype offers a powerful way to explore the potential of automation before committing to full deployment.

In this webinar, Gamma’s CX specialists will demonstrate how the AI-Bot Prototype enables organizations to prototype, test, and measure automation performance safely within real-world environments.

Attendees will learn how intelligent routing, analytics, and scalable automation can transform customer containment and continuity, while empowering teams to focus on complex, high-value interactions.

The session will also unpack how Managed Performance Services (MPS) provide visibility, control, and optimisation across every customer interaction point, from contact centre operations to digital channels. Join us to see how AI-Bots can help reduce operational costs, accelerate ROI, and redefine what “great CX” means in the era of intelligent automation.

• How AI-driven automation accelerates resolution times and improves customer satisfaction.
• How Managed Performance Services (MPS) enhance visibility, scalability, and ROI in CX delivery.
• Ways to prototype automation safely before full-scale rollout.
  

Speaker

Gregor Campbell
Director of CX Practice
Gamma

Gregor Campbell is a seasoned expert in customer experience (CX) transformation, boasting over 25 years of specialization in contact centres. As the Director of CX Practice for Gamma, Gregor is instrumental in driving CX innovation and success for clients, aligning technology solutions with organizational goals to enhance customer satisfaction and foster long-term loyalty.

With deep expertise in AI-powered CX solutions, Gregor works closely with organizations to integrate AI into their contact centre strategies, ensuring automation enhances (not replaces) human interactions. He helps businesses leverage AI-driven analytics, chatbots, and intelligent call routing to improve efficiency, reduce costs, and deliver seamless omnichannel experiences. By aligning AI capabilities with strategic business outcomes, Gregor empowers organizations to optimize customer journeys while maintaining the personal touch that defines exceptional service.

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