Building Trust in Financial Services as a Differentiator for Customer Experience

Michael Starkey
Posted: 11/05/2015

Michael Starkey, Principal Lecturer in Customer Relationship Management at De Montfort University, and Bijna K. Dasani, Vice President at Europe's largest Investment Bank, delve into the key steps financial services companies can take to overcome trust challenges within the industry and build a foundation for delivery of an exceptional customer experience.


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Michael Starkey
Posted: 11/05/2015