Building Trust in Financial Services as a Differentiator for Customer Experience

Contributor: Michael Starkey
Posted: 11/05/2015
Customer Trust Experience Financial Services
Rate this Article: 
Be the first!

Michael Starkey, Principal Lecturer in Customer Relationship Management at De Montfort University, and Bijna K. Dasani, Vice President at Europe's largest Investment Bank, delve into the key steps financial services companies can take to overcome trust challenges within the industry and build a foundation for delivery of an exceptional customer experience.

>> Download the full article

Michael Starkey
Contributor: Michael Starkey