Crafting a data and AI strategy for customer analytics

Join Globe Telecom and CBRE to find out how to align operational excellence and data strategy

Data strategy plays a crucial role in customer data analytics and insights for the customer journey by ensuring the accuracy, reliability and use of data.

It establishes policies, procedures and standards for collecting, storing, managing and sharing customer data, thus ensuring compliance and ultimately fostering trust and confidence among customers while maximizing the value of data-driven initiatives.

In this session from All Access: Customer Data and Analytics APAC Cinderella Orias, director of data governance and quality for Globe Telecom and  Himanshi Juneja, Data strategist at CBRE discuss how to align operational excellence and data strategy and the role organizational culture can play.

Watch this session On Demand to find out about:

• The time considerations that need to be make when preparing business culture to make the transition to data centralization.
• Building processes for data sharing to establish a robust and scalable framework for future sharing data.
• The importance of building data stewardship capabilities across a business and implementing leading data governance tools.