A practical guide to advancing your B2B customer experience

Customer engagement

The value of a single major corporate customer can represent, over the years, millions of dollars in revenue.

However, as many B2B brands are discovering first-hand, customer loyalty should not be taken for granted.

In this tough, uncertain economic climate, if a B2B brand's digital platform is not robust or agile enough to give business buyers the vital, time-sensitive information they need – for example, on supply disruptions and product availability to manage service continuity – then B2B brands are at high risk of losing clients to their competitors.

Brought to you by SAP and CX Network, this practical guide delivers intelligence on advancing B2B customer experiences to drive loyalty and retention levels. Based on insight from a range of CX professionals, this guide presents a set of questions CX practitioners can use to diagnose and troubleshoot the stumbling blocks holding them back from B2B CX excellence.

Also, discover how an 80-year-old brand, Laminex, transformed through digital channels to boost online revenue and enhance online experiences for customers.

Download this guide to:

• Access four self-assessment questions to help your brand transform its customer experience
• Identify opportunities for new selling channels, products and processes
• Go-behind-the-scenes to discover how multi-million dollar B2B brand, Laminex, has achieved impressive results from its digital transformation projects
• Enhance how your brand actions voice of the customer insights