How to gain market dominance with agile customer experience
To succeed in today’s hypercompetitive environment, consumer products companies need greater speed and agility to outmanoeuvre competitors.
Looking at customer experience, players can create space and options by mastering a move known on the basketball court as the crossover.
At its best, the strategy can be hypnotic, disguising your next step and keeping your rivals off balance as you get into position to make your next big play. It can also lead your opponents to reveal weaknesses that create previously unseen opportunities for your business.
Download this ebook to discover out how to master the crossover in customer experience, synchronize activities across your modern trade and direct-to-consumer efforts – and ultimately bring you closer to your consumers. Grow your brand and your market share with this intelligent strategy.
Download this 14 page eBook for practical insights on:
- The direct-to-consumer revolution:
Learn about how SAP Customer Experience solutions enable consumer products companies to get closer to the consumer than ever before.
- How Henkel drives sales innovation with SAP Trade Management
Martin Reinicke of Henkel Beauty Care shares how the SAP Trade Management solution helps the company adapt to rapid market change and manage trade promotions quickly and easily.
- Solution brief: Transform retail execution and create the perfect store
Learn how the SAP Sales Cloud solution helps consumer products companies effectively manage in-store activities and promotions to realize the perfect store.
- Leveraging new types of data, digital capabilities, and success measures to drive growth.