Rooms To Go case study: Creating digital experiences to enhance the in-store experience

CX Network

Rooms To Go is a major US independent furniture retailer. The company employs nearly 7000 members of staff across 11 US states and turning over $1.5 Billion in sales, annually.

Since its inception in 1991, Rooms To Go has offered customers the opportunity to purchase an entire room for their home; everything from furniture, accessories right down to décor items is made available.

To compliment the customer focused in-store experience, Rooms To Go provides a sophisticated online operation.

Download this case study for:

  • The challenge of moving a bricks-and-mortar experience into the digital space
  • The technical landscape, from the customer data model to access with feedback loops
  • Understanding user behaviour through CX analytics and machine learning
  • The key of actionable real-time information